brand/ brænd /
noun
kind, grade, or make, as indicated by a stamp, trademark, or the like:
the best brand of coffee.
a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.
a mark formerly put upon criminals with a hot iron.
any mark of disgrace; stigma.
verb (used with object)
to label or mark with or as if with a brand.
to mark with disgrace or infamy; stigmatize.